Brent Y. Hayashi Founder/Chief Experience Officer

- Industrial Business Strategy

- Market Data Intelligence

- Analyst, Creative Insights


Creative Strategy backed by 35 years of professional experience’s goal is to analyze and leverage an Enterprise’s Information Capital (ERP, CRM, databases and networks) into short, mid and long-term strategies which complement current strategies or result in a change of strategy. Creating awareness/transparency both internally and externally for the organizations value it’s bringing. These assets along with Organization, Human Capital are principles of the "Learning and Growth perspective" of the Balanced Scorecard.

  • Know intimately your customers and your teams "Guiding Principles" and "Core Values". Ultimately your UI (User Interface) and UX (User Experience) is based on this.

  • The dynamic nature of the business environment requires "Interconnectness" between Environment, Strategy, Data/Information,Culture and Leadership



Based in the Chicagoland area
and Incorporated in Illinois:, Inc.



Areas of Practice


Successful Strategic Initiatives:

  • Research Business Environment

  • Creation of Strategic Planning, Alignment and Execution

  • Resourcefulness of Human Capital --resources and networks

  • Culture of Accountability, Personal Growth and Emotional Intelligence

  • Leadership mentoring

Market data intelligence

Relationships of customer data:

  • Market segmentation by product,service and solution relating to marketing strategies

  • Analysis and rendering of Geo spatial mapping

  • Data provides the basis for small changes to business processes which leads to increased customer value

  • Knowledge of source data using: DNBi - Netprospex, Hoover's and Optimizer

  • EDA (Randall-Reilly) Machine Tool data

  • MTInsight, AMT on-line, USMTO

  • Datamyne

  • Various .gov sites

Leadership, analyst & coordinator

Basic principles implemented:

  • MBO PDCA -Management by Objective Plan Do Check Act or Adjust (Peter Drucker and W. Edward Deming)

  • Balanced Scorecard (Kaplan & Norton)

  • 4DX- "The 4 Disciplines of Execution" (Franklin Covey)


Awareness for insightful Organizational Roadmaps

  • Developed, Coordinated and Produced-Executive Strategy, Infographics and Presentations

  • GIS Analysis - Geo Spatial data mapping

  • Development of Corporate MBOs

  • Thought leadership on Vision and Mission


We must all obey the great law of change. It is the most powerful law of nature.
— Edmund Burke